010: Jack Dean aka Jaackmaate, YouTuber

Jack Dean aka Jaackmaate

Jack Dean, known online as Jaackmaate, is a 24-year-old British YouTuber with almost a quarter of a million subscribers, and today becomes Thinky Thinky Make Make’s youngest guest so far.

Robbie, Jack and Sadie
Us having a right laugh in a pub beer garden

I work a bit with YouTubers in my day job of making videos so I have a basic understanding of what it’s all about, but I think it’s fair to say most people my age don’t really know their Zoellas from their KSIs. There wasn’t a similar democratic creative outlet for young people when I was a kid, and I think it can be hard for those who didn’t grow up with it to get their head round it all.

I was recently filming at an event that combined footballers and YouTubers playing FIFA 17 together. One player’s son had come along and I had a chat with him. Even though his dad was a Premier League footballer, he wasn’t interested in that as a career. He wanted to be a YouTuber.

YouTubers are absolutely massive amongst the youth, and are incredibly influential. Brands are desperate to work with them, and for many of them it’s a full time job.

With this in mind, we were keen to find out from Jack not just how he makes his content, but also about the wider YouTube and influencer world, how it works, and what it’s like on the inside.

Jack’s very patient and was happy to explain to a couple of idiots what he does and why. He’s honest about what he does, and doesn’t take it too seriously. It’s a fun chat, but also touches on the ethics and morality issues surrounding being a role model to thousands of kids. He also suggests YouTubers for people new to the platform to check out, including the brilliant Casey Neistat.

It was an enjoyable and educational conversation with a lovely and very talented man, and I think you’ll enjoy it.

If you want more Jack in your life, subscribe to his YouTube channel, follow him on Twitter or like him on Facebook.

We’re back next week with the amazing actor Lee Boardman.

Thanks for listening.

Robbie xxx


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